Portfolio

Venus Concept

Venus Concept offers a suite of non-invasive energy-based devices for a broad range of aesthetic procedures, including anti-aging, skin rejuvenation, hair removal and body contouring.


The global medical aesthetic device market is a large market projected to grow significantly as demand increases for the use of minimally and non-invasive equipment for anti-aging and fat-reduction procedures. Venus Concept differentiates itself from other aesthetics providers in three key areas: revenue model, customer base, and geographic mix. Venus utilizes a contracted revenue model, whereby customers pay for the device over a three-year period, after which the customer owns the machine. During the term of the contract, customers also receive a three-year warranty, and are entitled to Venus' customer support group. Venus reaches a broader customer base than the traditional core market of dermatologists and plastic surgeons, which includes physician-owned medical spas, general practitioners, and specialist physicians and Venus' global reach includes 26 direct offices and sales in 60 countries.